Open source alternatives to Mailchimp

3 projects on starwire do the same job. Ranked by how much of what Mailchimp does each one covers, read from its README and website. Ties go to the most active.

What Mailchimp does

  1. Email campaigns and newsletterscore
  2. Mailing list and audience managementcore
  3. Email templates and editor
  4. Automated email sequences
  5. Open and click analytics
  6. Signup forms
  7. Segmentation

Each dot in the table is one job, in this order. Square dots are core jobs and count double. Full means yes, half means partly. "See the evidence" under a project shows the line behind each one. Coverage is what a project documents, not how well it works or how hard it is to move to. How we score this

ProjectCoversStarsCommits, 12 weeksLast releaseClosed vs openedSetupLicense
listmonkSelf-hosted newsletter and mailing list manager shipped as a single binary Replaces it78%24k+106
285
 4 days ago100% Needs a server AGPL-3.0
Covers all 2 core jobs. Not shown: Automated email sequences; Signup forms.See the evidence
  • Email campaigns and newsletterscoreYesSelf-hosted newsletter and mailing list manager
  • Mailing list and audience managementcoreYesManage millions of subscribers across single and double opt-in lists.
  • Email templates and editorYesWrite HTML e-mails using a visual drag-and-drop builder
  • Automated email sequencesNot shownNeither the README nor the website mentions it.
  • Open and click analyticsYesBuilt-in analytics to visualize campaign performance, bounces, top links
  • Signup formsNot shownNeither the README nor the website mentions it.
  • SegmentationYesQuery and segment subscribers with SQL expressions.
BillionMailSelf-hosted mail server with newsletter and email marketing tools Replaces it72%16k+106
0
 11 months ago14% Needs a server AGPL-3.0
Covers all 2 core jobs. Partly: Segmentation. Not shown: Automated email sequences; Signup forms.See the evidence
  • Email campaigns and newsletterscoreYesWrite or paste your email - Choose list & tags - Set send time
  • Mailing list and audience managementcoreYes**customer management**
  • Email templates and editorYesCustom professional marketing templates for reuse.
  • Automated email sequencesNot shownNeither the README nor the website mentions it.
  • Open and click analyticsYesTrack email delivery, open rates, click-through rates
  • Signup formsNot shownNeither the README nor the website mentions it.
  • SegmentationPartlyChoose list & tags
mauticMarketing automation software Not checked yet11k+6
1,261
 19 days ago55% Needs a server Custom license

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